SPEC AD:

“Voss” advertisement

Satirical advertising campaign for a Voss Water based around the terrible phrase popularised by Kate Moss:

“Nothing ever tastes as good as skinny feels”

Promoting body dysmorphia is never funny, but people who pay exorbitant prices for bottled water are.

Let it be known I’m an environmental warrior and advocate for reusable water bottles.

But glass ones that you’re going to drop and smash and leave to the retail assistant to clean up just ain’t it.

Yes, I’m talking from experience. No, I haven’t forgiven them.

I shot this myself in a studio setting and created this advertisement using Adobe.