SPEC AD:

“Oxfam” campaign

This campaign was inspired by a recent report by Oxfam that estimates up to 65% of women’s labour worldwide is unpaid – that’s almost two thirds.

That doesn’t take into account marginalised women, who spend almost twelve hours (!!) a day on unpaid care and labour.

As we aim to close the pay gap, we need to acknowledge the many more hours of unpaid work that women do than men.

Oxfam states that we must change the definition of ‘work’ before we can really close the pay gap.

These spec ads use famous women to highlight Oxfam’s findings.

When we show that even the most successful women are still affected by gender inequality, it humanises the statistics.

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