SPEC AD:

“Seinfood” cookbook

Satirical cookbook inspired by the nineties sitcom Seinfeld. Yeah, I love a pun.

Featuring all your Seinfood favourites: thirst-inducing pretzels, the big salad, the black & white cookie, muffin tops, chocolate bars to be eaten with a knife & fork, and George’s favourite calzone.

I collated these foods, photographed them together and designed the “Seinfood” logo and cookbook design using Adobe.

In the process, I learned to always use fresh ingredients in food photography, rather than the salad you put together the night before for lunch…